Current month
Selling price per unit $25.00
+$0.00 vs. current month
- Revenue
- $10,000.00
- Total costs
- $6,600.00
FREE CALCULATOR
When reviewing a month or planning the next one, subtract unit costs, fees, and overhead from revenue and compare pre-tax profit scenarios.
Start with the example, then make it yours.
Include shipping and packaging in unit cost only once. Percentage fees apply to revenue; a fixed fee applies to each unit sold. One unit is treated as one transaction.
Changes the unit only. No exchange-rate conversion.
Saved in this tab only. Reset clears saved inputs.
Taxes, refunds, inventory timing, financing, and owner pay are excluded unless you enter an applicable operating cost. Profit is not cash flow.
Amounts are rounded for display; calculations use the full values. Round a target price up to your currency’s smallest unit before selling.
THE WHAT-IF CORNER
Compare small changes with your current month, instantly.
Current month
Selling price per unit $25.00
+$0.00 vs. current month
+10%
Selling price per unit $27.50
+$960.00 vs. current month
+20%
480 units
+$1,080.00 vs. current month
−10%
Cost per unit $9.00
+$400.00 vs. current month
Scenarios change one assumption at a time. A price increase assumes unchanged sales volume; this is not a forecast of customer demand. Scenario quantities are rounded up to whole units.
Behind the numbers
Revenue = selling price × monthly quantity
Variable costs = unit cost × monthly quantity
Fees = revenue × fee rate + quantity × fixed fee
Operating profit = revenue − variable costs − fees − fixed costs
Operating margin (%) = operating profit ÷ revenue × 100
Rates in formulas are decimals: 30% is calculated as 0.30.
A practical example
An online seller sells 400 units at $25 with $10 unit costs, a 4% payment fee, a $0.50 fixed fee, and $2,000 monthly overhead. Revenue is $10,000; costs total $6,600; estimated pre-tax operating profit is $3,400, a 34% margin.
A flat monthly ad budget or salary can go in fixed costs. A per-order acquisition cost can go in unit cost. Pick one place for each expense so it is not counted twice.
Use a separate calculation for each product, or a weighted average price and variable cost for a stable sales mix. Changing the mix can change your actual margin.
Only under the assumptions entered. Our price scenario keeps quantity unchanged. Real customers may buy fewer units; adjust the main quantity input to explore that possibility.