FREE CALCULATOR
Target selling price calculator
When pricing an online product, include unit cost, percentage and per-sale fees, and your target margin to find a starting selling price.
Your numbers
Start with the example, then make it yours.
Fees & advanced options
Include shipping and packaging in unit cost only once. Percentage fees apply to revenue; a fixed fee applies to each unit sold. One unit is treated as one transaction.
Changes the unit only. No exchange-rate conversion.
Saved in this tab only. Reset clears saved inputs.
Your results
ProfitPilot- Gross profit per unit
- $4.77
- Transaction fees
- $1.14
Where the revenue goes
- Cost per unit
- $10.00
- Transaction fees
- $1.14
- Profit
- $4.77
Amounts are rounded for display; calculations use the full values. Round a target price up to your currency’s smallest unit before selling.
Behind the numbers
Behind the numbers
Price = (unit cost + fixed fee) ÷ (1 − target margin − fee rate)
Fees = price × fee rate + fixed fee
Profit = price − cost − fees
Rates in formulas are decimals: 30% is calculated as 0.30.
A practical example
Leave room for the payment fee
For a $60 product, a 30% target margin, a 5% sales fee, and a $2 fixed fee, the target price is $95.3846… ($95.39 rounded up to cents). Adding a 30% markup to cost would not achieve that margin.
What this includes
- Enter percentages in the form; the engine converts them to decimals.
- Shipping and packaging already included in unit cost must not be added twice. Each unit sold is treated as one transaction.
- This is a unit-level margin after entered fees, before monthly overhead and tax. It does not predict what customers will pay.
Common questions
Why is my target impossible?
Target margin plus the percentage fee must leave some revenue for costs. If their sum is 100% or more, no finite price covers a positive cost. With zero cost and zero fixed fee, a positive target has no unique price either.
How should I round the result?
The display is rounded, but the engine uses the full amount. Round the unrounded result up to your currency’s smallest unit, then recheck the margin at the final selling price.